Op. Dr. Serif Yavuz's Private Practice in Istanbul treats around 1,000 patients annually, focusing on natural-looking chest contouring for gynaecomastia. Surgery may cost around A$3,500 to A$6,100. The clinic is authorised by the Turkish Ministry of Health for international health tourism. Dr Şerif Yavuz holds microsurgery training from the University of Zurich and is a member of the American Society for Aesthetic Plastic Surgery, with research in stem cells and PRP for collagen synthesis.